How to Ensure Long-Term Proactivity of Salespeople Without Losing Them?

Why do key members of your team leave, even though you have perfectly set up processes, a strong tech stack, and motivational plans?

☑️ You have the right salespeople in the right positions,
☑️ well-defined sales processes and an ideal tech stack,
☑️ well-structured plans and motivation, you pay salespeople well,
☑️ you meet sales targets and grow by double digits annually…

And yet, from time to time, an A-level salesperson leaves, and you don’t know why??

How to Avoid Killing a Salesperson's Potential?

‍Keeping top salespeople motivated over the long term is not easy – the constant acquisition pressure can exhaust even the best. In this article, we will share proven strategies to ensure that salespeople spend their time selling, not on administration, and how to provide them with maximum support for their long-term success. Discover how to extend the lifespan of your salespeople from 2–3 years to 5–6.

[.bile-pozadi][.nadpis]Key points to keep in mind:[.nadpis][.polozka][.cislo]1[.cislo]Salespeople should only call where it makes sense.[.polozka][.polozka][.cislo]2[.cislo]It's not worth wasting time on irrelevant inquiries.[.polozka][.polozka][.cislo]3[.cislo]Automating repetitive processes and routine tasks.[.polozka][.bile-pozadi]

After all, anyone who has spent several years in an acquisition role at a single company, starting every month at zero, will surely agree that it is far from easy. So, what can be done to ensure that the best salespeople stay at their peak for as long as possible? And if they are already considering leaving, how can we get them to speak up before they hand in their resignation?

How Does It Work for Us?

We’ll share a few tricks on how we handle this at Saleskit. And although these are not revolutionary discoveries, we can boast nearly zero turnover in our sales team. Why? Because we try to allow our salespeople to spend most of their time SELLING, not doing administrative tasks.

1. Salespeople should not be sitting by the phone or CRM, but in meetings with customers.

‍The more senior a salesperson is at Saleskit and the fuller their calendar is, the more support they get from the company. This support includes inbound leads, meeting scheduling by BDRs, or the opportunity to build their own team – from assistants to junior salespeople, whom we develop into future elites.

2. Salespeople should not constantly fill in the same templates for offers, orders, or contracts.‍

We've all been there. Copy & pasting the same details into the same templates – contracts, offers, orders, over and over again. We solve this by automatically generating documents. With a single click in our CRM, we have a complete set of documents in one minute – from product presentations, offers, to contracts, addendums, and orders. All documents are personalized, containing information about the company, which we pull from Merk, including the logo, website screenshots of the client, etc. Of course, all the salesperson's information, including their contacts, is also included.

3. Salespeople should not deal with irrelevant inquiries‍

We are clear about who is interesting to us in terms of potential, and who is not. When a company that doesn’t match the ideal customer profile asks for our products or services, e.g., isn’t in B2B, it would be inefficient to have salespeople disqualify such leads. Since we receive hundreds of these inquiries, we handle them automatically using automated sequences combined with AI. Only the leads that qualify are passed to the salesperson; the rest are politely rejected.

4. Salespeople and BDRs should not call where there is no demand or need

‍The days of having salespeople and BDRs cold-call "blindly" are over. Thanks to the Merk application, we have the market perfectly mapped, know our position on it, the position of our competition, and understand what our target audience looks like. We systematically reach out to them, combining proactive and reactive methods within both sales and marketing. And with the Leady tool, we know exactly how our target responds to our efforts. Because we know who responds positively and comes back to us, we prioritize calls where it makes sense

Support for Experienced Salespeople‍

For experienced salespeople who consistently meet their goals, it’s crucial to maintain a high level of performance. However, even these salespeople can encounter periods of stagnation or a loss of motivation. To prevent this, we aim to automate routine tasks such as writing offers, orders, contracts, or preparing for business meetings. Recently, we introduced #SaleskitAI, the first fully sales-oriented AI tool that can prepare for a sales meeting in just one minute. This tool is a real game-changer for us, and we believe similar technologies can significantly reduce the time spent on routine tasks.

[.cta][.cta-button]Try SaleskitAI[.cta-button][.cta]

In Conclusion‍

The key to retaining salespeople is maximum support and the elimination of activities that hold them back. Automating administration, focusing on relevant leads, and providing support in the form of a BDR team or assistants creates an environment where they can focus on what’s most important—sales. As a result, we at Saleskit are able to maintain high levels of motivation among our salespeople in the long run.