Case
study
Dozens of New Clients in the First Year
with Saleskit
For over 15 years, 3D FITNESS has been designing and delivering top-tier fitness centers. As the exclusive Czech distributor of global brands like Life Fitness, Hammer Strength, and TRX, the company helps create modern training environments – from the initial concept to complete equipment delivery.
To stay ahead of rising competition and an ever-evolving market, 3D FITNESS partnered with AITOM Digital, which not only built a new website and manages marketing for them but also takes care of analytics and performance campaigns. In 2024, the collaboration went even further – the introduction of Revenue Operations (RevOps) methodology supported by Saleskit enabled 3D FITNESS to manage customer acquisition more effectively, generate higher-quality leads, and optimize sales processes. The impact was immediate:
Challenges
01. Need for a steady stream of new leads
Efficient lead generation for the sales team was one of the client’s key priorities.
02. Clarifying ICP and market potential
While the client knew their customer profiles, they lacked a clear picture of the actual market size, making it harder to target marketing and sales activities effectively.
03. Increasing marketing campaign efficiency
The client needed to better leverage marketing channels (only a small fraction of interested visitors submit an inquiry) and improve ROI.
Solution: Implementing Leady & Merk and Integrating Them with their CRM
Defining the ICP
Based on an analysis of the existing client portfolio, AITOM created an ideal customer profile (ICP), allowing the sales team to build precise target groups in the Merk app, such as:
- Fitness centers
- Hotels above a certain size (filtered by star rating)
- Large companies (500+ employees – for corporate fitness)
Active Sales & Marketing
These target groups were then approached through both marketing campaigns (mass outreach and ads) and direct sales (booking meetings triggered by predefined signals).
Up-to-Date CRM Data & Meeting Preparation
Thanks to Merk data, the client had current CRM records and valuable insights about potential customers even before the first meeting.
Monitoring Reactions
By using our Leady app, which tracks company visits to the client’s website, the team monitored and evaluated the behavior of target groups in relation to sales and marketing activities.
Upsell and cross-sell
By tracking the behavior of existing customers, the team identified opportunities to improve proactive account management, resulting in larger repeat orders.
First-Year Results
2,816 company visits to the website
During the first year, Saleskit captured 2,816 corporate visits to the client's website.
1,642 visits from AITOM campaigns
Among these, 1,642 visits were a direct result of campaigns carried out by the AITOM agency, which, thanks to precise targeting and data analysis, brought in new clients and significantly supported growth.
606 visits matched the ICP
Saleskit data confirmed which company visits fit the ideal customer profile.
303 high-quality leads
The client ultimately selected the 303 most relevant leads to work with further. And more than 30 of them became paying customers.
After a year of working with Saleskit, we see its value not only for 3D FITNESS but also for us as an agency. We have clear data on how our campaigns perform, which companies we bring to the client, and which strategies deliver the best business results. This gives us a head start and allows us to plan the next steps even more effectively.
30+ new clients
Get in Touch
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Get in Touch
For more details about the partnership program, fill out the form below or contact our Partnership Manager directly:
Artom Kuranov
P: +420 602 291 470
E: artom.kuranov@saleskit.com
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