Five Books to Guide You in B2B
Continuous learning is the foundation of most successful sales professionals. And who better to learn from than experts and innovative global companies? Discover how to understand and motivate your customers. A big budget isn't necessary—just keep up with market trends and choose the right strategies. Our selection of five books covering trends and models in modern B2B sales and marketing will show you how to do it.
Samantha Stone – Unleash Possible: A Marketing Playbook that Drives Sales
The book Unleash Possible will delight all those who believe in learning through play. This excellent practical guide takes readers on an engaging and readable journey through the intricacies of today’s successful sales environment.
Author Samantha Stone provides concrete advice that will guide you step by step through the transformation of your marketing and organizational strategies. In fifteen engaging chapters, she clearly explains current trends in the field without overwhelming readers with lengthy theories.
Do you want to learn how to drive company growth and profitability or why adapting your marketing strategies to customer needs is crucial? Samantha Stone offers practical insights and expert knowledge that you can immediately apply to your own business.
The book seamlessly integrates sales and marketing strategies into a cohesive, motivational framework. As many industry experts have noted, it serves as an excellent guide for anyone who believes that even seemingly impossible goals can be achieved.
Ryan Holiday – Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Do you know what highly successful projects like Dropbox, Instagram, Snapchat, and Airbnb have in common? The bestselling book by renowned marketer Ryan Holiday will give you the answer! In just 77 pages, he clearly explains the strategy behind these and many other fascinating startups—Growth Hacking—which has completely transformed the perception of marketing in recent years.
In Silicon Valley, this book has become an essential classic, and it’s no surprise why. The author demonstrates a progressive set of new rules and scalable tools through top-tier case studies of startups, brands, and small businesses that skyrocketed to the top of business rankings practically overnight. According to this new strategy, investing enormous sums in marketing is no longer necessary. No more TV commercials, no more billboards. The key is to adapt the product to the market, never the other way around.
Carlos Hidalgo – Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Most motivational marketing books focus on the world’s most successful campaigns. But where are the mistakes and failures we could truly learn from? Experienced industry author Carlos Hidalgo takes a different approach. He knows all too well that no one is born a master.
Digital marketing and social media are shaping the world. However, with content pouring in from so many different directions, maintaining consistency can be incredibly challenging. Hidalgo explains how to create the ideal environment for a unified customer communication strategy. Not only does he outline the opportunities and advantages of new, effective strategies, but he also highlights specific mistakes made by many entrepreneurs and brands, offering clear solutions. He provides pragmatic advice on how to adapt marketing efforts to the modern market without taking unnecessary risks. Through concrete case studies, he describes failed marketing attempts and the reasons behind their downfall. After all, what better way to avoid mistakes than by learning from past failures?
The book Driving Demand has become an indispensable companion for many successful entrepreneurs—reminding them that no one is infallible.
Aaron Ross – From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue
We’ve already heard about Aaron Ross—his successful book Predictable Revenue, published in 2011, significantly influenced a new generation of sales professionals and reshaped business models. A few years later, he returns with another highly successful title, this time uncovering the secrets of rapid company growth.
The book presents compelling case studies that reveal a common structure behind successful growth, which the author translates into a clear and practical template. Are you curious about what’s behind the incredible rise of companies like Adobe Document Services, Zenefits, or Salesforce.com? No matter what financial framework your company operates within, the strategy remains the same.
Robbie Kellman Baxter – The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
And finally, a little something about building communities. Sure, creating a customer base around a product doesn’t have to be difficult. But how do you build a community of loyal clients that lasts through time, economic fluctuations, or changing society?
Author and experienced consultant Robbie Kellman Baxter turns his attention to the online environment and its unprecedented possibilities for B2B marketing. Terms like loyalty programs or subscriptions take on a whole new dimension here, and when strategically utilized, these transformed models can help create a solid and lasting customer base. Moving from established formats like membership programs to more flexible, modern software strategies or streaming, the author clearly outlines these moments using case studies from global giants like AmEx or Weight Watchers, as well as smaller, yet highly successful projects like Pandora.
The Membership Economy should be in the library of anyone who believes in the power of customer loyalty and trust.
